For my e-commerce website design, I chose Ulta Beauty. I took a look at their current website and felt that it needed some love. I wanted to give it that luxurious and clean feel that you would get when walking into their stores. During the process, I was able to improve on the organization and navigation of the website to create a clean experience for the user. I also took on the challenge of going into the studio and taking a few product images myself. I wanted anyone shopping on the site to not only recognize that it is a beauty site, but I wanted to be able to go through the entire purchasing process with ease.