Tea Trio Package Design

Branding

Matcha tea is a ceremonial tea that contains a lot of nutrients that are beneficial for the body. I wanted to communicate that organic, all-natural feeling with the earthy green color palette and the leafy illustrations. As for the dandelion and hibiscus flavors, I wanted to express a summer vibe with the bright color palette and the fun floral illustrations. I wanted to show the inclusivity and friendliness of the drink with a sans serif font. The user should feel like they will be drinking a fresh cup of tea, and that they will be getting all of the great benefits from the genuine plant by seeing the package.

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